Max Out the Shopping Fun with the AweSM Iloilo Festival Sale 2026

SM City Iloilo highlights the AweSM Iloilo Festival Sale 2026, a mall-wide sale happening from January 19 to 25, with up to 50% off on items.

“This Dinagyang season, it’s time to experience celebrations at their fullest. From maxed-out shopping deals to vibrant, feel-good moments , SM City Iloilo delivers a truly complete experience designed for everyone. With exciting activities, festive energy, and irresistible offers, all ways lead to SM City Iloilo.” – SM City Iloilo

The AweSM Iloilo Festival Sale complements the Iloilo Dinagyang Festival, a highly-awaited annual festival that celebrates the history of Iloilo and its devotion to Señor Santo Niño. Main events for the Iloilo Dinagyang Festival include Ilomination, Kasadyahan, and Dinagyang – all set to transpire from January 23 to 25. SM City Iloilo, a strong partner of the festival, will be one of the venues of Ilomination, participated by festivals from different regions in the country.

The AweSM Sale is set to offer great deals to the community, and to visitors, as the city celebrates a beloved religious event.

“Celebrate your way to shopping fun, discover exciting deals and elevate your shopping experience at your most-loved SM City – where every corner invites you to celebrate life, style, and togetherness to the max.” – SM City Iloilo.

Mall hours are as follows: January 23 to 24: 10:00 AM – 11:00 PM and January 25: 10:00 AM to 10:00 PM

Per DTI Fair Trade Permit No. R6-ILO-01009 Series of 2026.